Co-Founder and CEO of Simpaisa, bringing over two decades of experience across global financial markets, technology entrepreneurship, and emerging market development. He began his career as Vice President of Fixed Income Derivatives Trading at Morgan Stanley before returning to Pakistan to found Simpaisa, now one of the most significant payment aggregators across frontier markets, operating in Pakistan, Bangladesh, Nepal, Egypt, Iraq, and Nigeria, and processing over $1.5 billion in transactions. Global brands including Temu, Spotify, PUBG Mobile, and inDrive rely on Simpaisa to reach tens of millions of new consumers in these markets. He also founded Tapmad, Pakistans leading OTT streaming platform, and was named Entrepreneur of the Year 2025 by Brands of the Year. Yassir is a member of YPOs Pacific Regional Board (Gold).