Michael Rinaman has served as the Managing Director, Strategy for Sandpiper since July 2024, and overseen Sandpiper Research & Insights since January 2026. In his role based in Hong Kong, he consults with global companies on data-driven approaches to managing reputation, communicating organizational value, and business transformation. Michael develops AI-driven, outcome focused integrated planning, optimization and measurement approaches across earned, paid, owned and shared media. From developing new solutions in market for unique business challenges, to integrating regional perspective into global strategy, he blends best-in-class research methodologies with local expertise. His clients have included some of the world’s largest companies including Google, JP Morgan, Johnson & Johnson, Rio Tinto, Salesforce, Samsung, and TCS. Michael has previously served in global leadership roles with FleishmanHillard TRUE Global Intelligence, Burson, and Edelman, working with clients across North America, the UK, Europe, Latin America, and Asia. He holds a bachelor’s degree from the University of Chicago.